Services

Analytics Optimization & Consulting

To measure success of monetized and organic content, Manhattan Made Marketing will analyze and review performance for the defined KPI’s on a weekly and monthly basis

Creative - By comparing creative between Ad types, we will see patterns for successful ad creative.

Demographic Performance - By identifying particular age and gender groups with the highest lift, we can tailor upcoming campaigns for those groups both localized and mass markets.

Placement - By looking at the placements that drive the greatest lift, we can determine the best placements for future campaigns resonating with our performing audiences or increased learning and longer campaign run time. 

Delivery Objective - By considering the delivery objectives that drive the greatest lift within each step of the full funnel approach, we will set up your next campaign to deliver based on the objectives where you’ve seen success. 

Retargeting - We keep your brand in front of bounced traffic after they leave your website, landing page or app store. We create audiences and follow the users on the different placements.

KPI measurement is crucial to quantifying the success of media campaigns that lead to brand growth and sales. We focus specifically on:

Top of Funnel (Brand Awareness):

Full funnel approach

  • Ad Recall Lift

  • Reach

  • Impressions

  • Video Views

Middle of Funnel (Consideration):

  • Link Clicks

  • Lead Generation

  • View Content/ Interest Conversions

Bottom of Funnel ( Conversion):

  • Online Sales

  • Subscriptions

  • AOV (average order value)

  • LTV (lifetime value)