Services
-
Social Media Marketing
We help create and post beautiful, captivating and engaging content and engage with your customers and influencers on a daily basis. This helps amplify your brand, energize your existing audience and attract new brand enthusiasts
-
Influencer Marketing
Our results driven Influencer Marketing Program is derived from years of relationships with influencers across multiple industries while building successful influencer-driven campaigns.
-
Digital Advertising
Manhattan Made Marketing manages large and small online ad budgets with a focus on Omni-Channel advertising: Social Media Advertising, Paid Search, Streaming Platforms, Podcasts and other emerging digital platforms.
-
Integrated Planning & Strategy
We work with brands to develop comprehensive digital marketing & campaign strategies for the year specifically tailored to achieve defined business goals.
-
Email Marketing
Email marketing is a key part of success online and our clients are seeing fantastic growth in their customer database and resulting sales. When correctly implemented, email marketing delivers the highest ROI. We will manage your data mining efforts and ongoing email marketing campaigns. Our team coordinates and reports on the entire process from start to finish
-
Analytics Optimization & Consulting
To measure success of monetized and organic content, Manhattan Made Marketing will analyze and review performance for the defined KPI’s on a weekly and monthly basis
Social Media Marketing
We help create and post beautiful, captivating and engaging content and engage with your customers and influencers on a daily basis. This helps amplify your brand, energize your existing audience and attract new brand enthusiasts.
Either outline or help create original content such as photography, graphics, stop-motion, animated graphics specific to each social platform.
Write unique captions and hashtags that excite your audience, and elevate the brand and respective products.
Develop consumer giveaways, promotions and brand experiences that capture your audience, produce brand enthusiasm, increase follower count, engagement and sales.
Community engagement and social media customer service
Sophisticated analytics and ROI reporting.
Influencer Marketing
Our results driven Influencer Marketing Program is derived from years of relationships with influencers across multiple industries while building successful influencer-driven campaigns
Artificial Intelligence (AI) and Manual Expert Influencer List Curation and Influencer Vetting
Organic product-based program for micro, medium tied and macro/”mega star” influencers
Paid Ambassador programs, social media activation, events and sponsored posts
Influencer mailers including mailing list curation, box theme ideation and design, personalized inserts, shipping & handling, email follow up, reporting
Snap-Chat/IG Stories Take-overs, Podcasts
Legal contact work, fee negotiations
Analytics and ROI reporting
Digital Advertising
Manhattan Made Marketing manages large and small online ad budgets with a focus on Omni-Channel advertising: Social Media Advertising, Paid Search, Streaming Platforms, Podcasts and other emerging digital platforms. We use a full funnel strategy development and ad creation guidance to increase general brand awareness and sales conversions. Conduct A/B testing and optimization based on messaging that resonates strongest with the identified consumer segment.
Social Media Advertising
Paid Search (Google PPC, Bing)
Retargeting Ads
Digital Streaming: HULU, YouTube Pre -Roll
Podcast and Audio Streaming adverting (Pandora, Spotify)
Key Retailer Ad Collaboration Consultation
Amazon Advertising
Traditional media buys
A/B testing, Optimization & Reporting
Integrated Planning & Strategy
We work with brands to develop comprehensive digital marketing & campaign strategies quarterly/annually specifically tailored to achieve defined business goals.
Digital roadmaps tailored to your brand and designed to amplify your brand voice & meet business objectives.
Competitive brand analysis
Channel Strategy
Digital marketing calendar development
Visual brand development and guidelines: Mood boards, brand style guides.
Development of “Always-On Campaigns”
Email Marketing
Email marketing is a key part of success online and our clients are seeing fantastic growth in their customer database and resulting sales. When correctly implemented, email marketing delivers the highest ROI. We will manage your data mining efforts and ongoing email marketing campaigns. Our team coordinates and reports on the entire process from start to finish
Database Hygiene
Localized and Global Email Management
Template wireframes and planning
Text content development
Graphic Design
Programming / build outs
Campaign set up, testing, mail out and ROI reporting
Marketing Automation; Drip Email Campaigns
Retargeting
Delivery and Analytics
New Customer Acquisition
Analytics Optimization & Consulting
To measure success of monetized and organic content, Manhattan Made Marketing will analyze and review performance for the defined KPI’s on a weekly and monthly basis
Creative - By comparing creative between Ad types, we will see patterns for successful ad creative.
Demographic Performance - By identifying particular age and gender groups with the highest lift, we can tailor upcoming campaigns for those groups both localized and mass markets.
Placement - By looking at the placements that drive the greatest lift, we can determine the best placements for future campaigns resonating with our performing audiences or increased learning and longer campaign run time.
Delivery Objective - By considering the delivery objectives that drive the greatest lift within each step of the full funnel approach, we will set up your next campaign to deliver based on the objectives where you’ve seen success.
Retargeting - We keep your brand in front of bounced traffic after they leave your website, landing page or app store. We create audiences and follow the users on the different placements.
KPI measurement is crucial to quantifying the success of media campaigns that lead to brand growth and sales. We focus specifically on:
Top of Funnel (Brand Awareness):
Ad Recall Lift
Reach
Impressions
Video Views
Middle of Funnel (Consideration):
Link Clicks
Lead Generation
View Content/ Interest Conversions
Bottom of Funnel ( Conversion):
Online Sales
Subscriptions
AOV (average order value)
LTV (lifetime value)