DanceBody
Nurturing Fun and Fitness
Over the years, we have collaborated with this dynamic fitness brand on launching and evolving their digital ad campaigns. Our efforts have encompassed comprehensive full-funnel marketing activities, including brand awareness initiatives, audience-building strategies, targeted promotions, and conversion/revenue tactics. This holistic approach has allowed us to support the brand's growth at every stage of the customer journey.
Digital Strategy
We concentrated our campaigns on Meta and Google platforms, aligning them with various business objectives, from brand awareness to lead generation and customer acquisition. Our primary aim was to educate prospects about DanceBody’s virtual and in-person workout programs while simultaneously boosting return on ad spend. We meticulously nurtured the customer journey at every touchpoint, ensuring a cohesive and effective marketing strategy.
+250%
Increase in Purchases
+900%
Increase in Impressions
+700%
Unique Website Clicks
+580%
Unique Website Visitors
Customer Relationship Management (CRM)
By fostering a community through our digital campaigns, we extended the conversation via email marketing. We implemented a robust email automation and retargeting program, creating audience segments and recommending drip campaigns to reduce drop-off rates. Additionally, we upsold services based on emerging trends and market opportunities, effectively enhancing customer engagement and maximizing revenue potential.