GURU Energy
Providing Good Energy
Good energy requires good connections, and to help this refreshingly authentic, plat-based energy drink make them with its audience, we launched a digital coupon-based campaign and facilitated redemption across targeted channels.
A Natural Solution
Utilizing a strategic blend of interest-based, lookalike, and location-based targeting, we built out multiple audience segments most likely to be interested in GURU’s offerings. This segmentation allowed us to tailor our marketing efforts to reach the most relevant potential customers.
Following this, we developed and executed a series of robust Facebook and Instagram campaigns aimed at driving traffic, generating leads, raising brand awareness, and acquiring new customers. These campaigns were continuously monitored and optimized to ensure maximum effectiveness and return on investment.
To keep all stakeholders informed and enable agile decision-making, we streamed data in real-time through a custom-built dashboard. This dashboard provided detailed insights into campaign performance, allowing for ongoing adjustments and refinements to further enhance our results.
47k+
Coupon Redemptions
82%
Microsite Conversion
3.2M+
Impressions
38k+
Clicks
Influencer Strategy
Collaborating closely with the Guru team, we conducted a thorough onboarding and vetting process for potential influencers. After carefully selecting the right influencers, we established audience sharing parameters to effectively capture and retarget potential prospects. Additionally, we implemented strategic influencer content boosts to enhance the visibility and reach of their content, thereby showcasing the partnership more prominently.