LordHobo

CURATORS OF EXPERIENCE, LOVERS OF GREAT BEER

Lord Hobo Brewing, a New England brewery known for its craft beers, sought to enhance its digital presence and overall brand positioning. Manhattan Made Marketing conducted an extensive digital audit to identify the target audience, competition, and opportunities for Lord Hobo to stand out in the crowded market

Our Focus:

    • Increased total engagemens

    • Increase overall follower growth

    • Created a consistent content calendar to ensure regular posting.

    • Developed content themes that resonate with the target audience.

    • Implemented interactive content like polls and Q&A sessions to boost engagement.

    • Increase website performance

    • Increase brand visibility

    • Strategize and execute targeted campaigns across multiple platforms

    • Conducted a brand update for a fresh, modern look.

    • Updated the logo, color schemes, and website design to improve user experience.

    • Developed new brand guidelines to ensure consistency across all platforms.

    • Collaborated with local and national influencers to expand brand reach.

    • Tailored influencer campaigns to highlight new product launches and events.

    • Resulted in a significant boost in brand visibility and engagement.

    • Site Health Improvement

    • Increase in organic traffic.

    • Improved title and meta description optimization, increased domain authority, and removed toxic backlinks.

    • OOH advertising strategy including billboards and transit ads in key locations.

Digital Audit and Strategy

  • Identified craft beer enthusiasts aged 25-45 as the primary audience.

  • Highlighted differentiation opportunities against competitors.

Brand Positioning and Refresh

  • Conducted a brand update for a fresh, modern look.

  • Refreshed the logo, color schemes, and website design to improve user experience.

Social Media & Influencer Marketing

Community Management and Social Content

Managed social media communication with engaging content, daily posts, stories, and interactive sessions.

  • Total Engagements increased by 45%

  • 30% increase in follower growth across platforms

Influencer Marketing

  • Collaborated with local and national influencers.

  • Highlighted new product launches and events.

+368K

New Users

Analytical Insights

+$361K

Revenue Generated

+30%

Social Media Following

+45%

Post Engagements

Website Management & SEO Optimization

  • Site Health Improvement: Reduced site errors by 97%, from 7509 errors in July to 158 errors.

  • Organic Traffic: Significant increase in organic traffic.

  • Title and Meta Description Optimization: Improved by 100%.

  • Domain Authority: Increased by 50%.

  • Backlinks: Strategy to remove toxic backlinks and add high-value ones.

Paid Social Initiatives

Focused on targeted ads to ensure the right audience segments were reached, continuously optimizing for maximum ROI

Campaign Performance

Total Clicks: 27.5K

Impressions: 288K

CTR: 9.5%

OOH Strategy

Developed an Out-Of-Home advertising strategy including billboards and transit ads in key locations.

Outcome?

The comprehensive digital marketing efforts by Manhattan Made Marketing for Lord Hobo Brewing led to substantial growth in online presence, improved site health, and higher engagement across all channels. This multifaceted approach ensured that Lord Hobo stood out in a competitive market, driving both online and offline success.