Mothership
Mothership Technologies
Reliable final-mile freight shipping powered by technology. Go further with tech-powered less than truckload shipping. 97% on-time. pick-ups and deliveries.
Manhattan Made Marketing launched an extensive campaign for Mothership Technologies to enhance their digital presence and increase conversion rates. By leveraging data-driven paid media and SEO strategies, we focused initially on top-funnel activities, transitioning to more aggressive bottom-funnel tactics post-site launch. This approach led to significant improvements, including a 317% increase in leads, a 61% decrease in cost per lead, and a 73% rise in first purchases, demonstrating the effectiveness of the digital marketing strategy.
MMM employed a phased strategy, starting with top-funnel activities to generate awareness. After the site launch, we shifted focus to bottom-funnel tactics aimed at driving conversions. This method relied on data-driven insights and continuous monitoring of key performance metrics like CPL and CPA.
The strategic pivot to aggressive conversion tactics led to positive results, showcasing the effectiveness of the combined paid media and SEO efforts in achieving record-high conversion rates for Mothership Technologies.
+317%
Increase in Leads
-61%
Decrease in Cost per Lead
+216%
Increase in Contacts
-55%
Decrease in Cost per Contact
+73%
Increase in First Purchase
-39%
Decrease in Cost per Acqusition
